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Finally, Respect for the Ad IndustryAdonis Hoffman. "Finally, Respect for the Ad Industry." Broadcasting & Cable 7 Jan. 2008: . For an industry that has been overlooked, overshadowed and under-appreciated, advertising is finally getting its due. The business world has figured out what everyone in advertising has known all along: advertising makes the media world go round. In 2006 more than $150 billion was spent on measured media advertising. By 2008 that number could grow by as much as 5 percent. » More publications by Adonis E. Hoffman, aeh8@georgetown.edu |
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