580 Hariri Building
Simon Blanchard’s research interests include the development of empirical and statistical models to understand the large amount of heterogeneity observed in consumers’ decision making processes. He has published in journals such as the Journal of Consumer Research, the Journal of Marketing Research, Psychometrika, Psychological Science, and Marketing Letters.
- Ph.D. (2011) The Pennsylvania State University, Marketing
- M.Sc. (2005) Université de Montréal (HEC Montréal), Management Science
- B.B.A. (2003) Université de Sherbrooke, Management of Information Systems
- French (speak, write)