2008-

Traffic fatalities constitute a large share of both deaths and the disease burden in the developing world, and continue to rise. Two recent publications ranked traffic accidents as the 10th leading cause of death in 2001, and project them to be the third or fourth most important factor in the global disease burden in 2030 (Lopez et. al. 2006; Mathers and Loncar (2006)). The objective of this study is to evaluate a scaled up version of a successful pilot study in which passengers are empowered to enforce more responsible behavior of matatu drivers (through the placement of evocative messages inside the matatus directed at passengers, and intended to encourage them to “heckle and chide” bad drivers). Eight treatment arms examine the types of information, the role of collective action as well as a placebo arm to measure the independent effects of lottery participation. An addition intervention examines the use of broadcast media as a channel for producing consumer enforcement.

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