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Polysemy in Marketing: A ReviewDimofte, Claudiu V. and Richard F. Yalch. "Polysemy in Marketing: A Review." Psycholinguistic Phenomena in Marketing Communications. Ed. Tina M. Lowrey. Mahwah, NJ: Lawrence Erlbaum Associates, 2006. |
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Polysemy in Marketing: A ReviewDimofte, Claudiu V. and Richard F. Yalch. "Polysemy in Marketing: A Review." Psycholinguistic Phenomena in Marketing Communications. Ed. Tina M. Lowrey. Mahwah, NJ: Lawrence Erlbaum Associates, 2006. |
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