|
||||||
 |
|
|
|
|||
 |
||||||
|
|
|
||||
|
||||||
|
|
Consumer Disbelief and Attitudes: An Implicit Memory Explanation for Why Believability Is Not Necessary for PersuasionDimofte, Claudiu V. and Richard F. Yalch. "Consumer Disbelief and Attitudes: An Implicit Memory Explanation for Why Believability Is Not Necessary for Persuasion." Applying social cognition to consumer-focused strategy. Ed. Kardes, Frank R., Paul M. Herr, and Jaques Nantel. Mahwah, NJ: Lawrence Erlbaum Associates, 2005: 281-296 |
|
|
||
|
||||||
