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Intersector Transfer of Marketing KnowledgeAlan Andreasen. "Intersector Transfer of Marketing Knowledge." Handbook of Marketing and Society. Ed. P. Boom and G. Grundlach. Thousand Oaks, Calif.: Sage Publications, Ltd., 2001: 80-104 |
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Intersector Transfer of Marketing KnowledgeAlan Andreasen. "Intersector Transfer of Marketing Knowledge." Handbook of Marketing and Society. Ed. P. Boom and G. Grundlach. Thousand Oaks, Calif.: Sage Publications, Ltd., 2001: 80-104 |
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