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Product Placement: Who's Fooled?Adonis Hoffman. "Product Placement: Who’s Fooled?." Broadcasting & Cable 28 Apr. 2008: . Let's give viewers the benefit of the doubt. They are smarter than consumer advocates would have policymakers believe. Existing statutory and regulatory frameworks provide sufficient tools for challenging advertising that might be deceptive or misleading. No additional regulation is needed. » More publications by Adonis E. Hoffman, aeh8@georgetown.edu |
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