Christopher C. Hull. "Online Organization: Dean, Kerry, and Internet Politicking in the 2004 Iowa Caucus." The Internet Election: Perspectives on the Web’s Role in Campaign 2004. Ed. Andrew Paul Williams and John C. Tedesco. : Rowman & Littlefield, 2006.
The Internet played a crucial role in helping former Vermont Gov. Howard Dean raise upwards of $50 million when in the grip of his early “e-mentum,” and in enabling Sen. John Kerry, D-Mass., to raise $26 million in the two months after his Iowa Caucus victory as well. It is also clear that online fundraising was already having a significant impact as early as 2000, when Sen. John McCain, R-Ariz., rode an electric surge out of New Hampshire that ultimately shorted out before he could reach the nomination. But what about Dean’s vaunted online organization? Did it desert him in the first battle it faced? This chapter explores that question empirically, attempting to tease out the various Iowa Caucus impacts of basic website visits, campaign email contact, signing up as a supporter online, using the Internet to read articles on a candidate, and Dean’s online tool of choice, MeetUp.com.
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