Professor Thomas teaches courses in Marketing Management, New Product Development, Strategic Market Segmentation, and Strategic Marketing Research. He publishes in the areas of new product development, organizational buying behavior, business-to-business marketing, and forecasting. His book, New Product Development: Managing and Forecasting for Strategic Success, was a featured selection of the Fortune Book Club and his book New Product Success Stories: Lessons From Leading Innovators has been published in several langauges. He is on the editorial board of several journals and is an active member in numerous academic associations. He is also a Distinguished Research Fellow at the Institute for the Study of Business Markets. He has designed and taught executive education seminars in the U.S. and several countries and has consulted with over fifty organizations in a wide variety of industries and cultures, including both consumer and business-to-business products and services. He has provided expert testimony on demand for new technologies for the Federal Communications Commission, the U.S. Postal Rate Commission, and the International Trade Commission.