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Faculty Profiles

Simon Blanchard

Title

Assistant Professor

Department

MSB Faculty
General profile

Portrait

Location

580 Hariri Building

Bio

Simon Blanchard’s research interests include the development of empirical and statistical models to understand the large amount of heterogeneity observed in consumers’ decision making processes. He has published in journals such as the Journal of Consumer Research, Psychometrika, Marketing Letters and Computational Statistics and Data Analysis.

Dr. Blanchard is a member of the American Marketing Association, the Association for Consumer Research, the Psychometric Society, and the Society of Mathematical Psychology.

CV

Download cv.pdf

Education

  • Ph.D. (2011) The Pennsylvania State University, Marketing
  • M.Sc. (2005) Université de Montréal (HEC Montréal), Management Science
  • B.B.A. (2003) Université de Sherbrooke, Management of Information Systems

Languages

  • French (speak, write)