Articles in journals
- Sunghoon Kim, Simon J. Blanchard, Wayne S. DeSarbo, and Duncan H.K. Fong. "Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality." Journal of Marketing Research (2014).
- Simon J. Blanchard, Kurt A. Carlson, Margaret G. Meloy. "Biased Predecisional Processing of Leading and Non-Leading Alternatives." Psychological Science (2014).
- Simon J. Blanchard, and Wayne S. DeSarbo. "A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification." Psychometrika (2013).
- Simon J. Blanchard, Daniel Aloise, and Wayne S. DeSarbo. "The Heterogeneous P-Median Problem for Categorization Based Clustering." Psychometrika (2012).
- Simon J. Blanchard, Wayne S. DeSarbo, A. Selin Atalay, and Nukhet Harmancioglu. "Identifying consumer heterogeneity in unobserved categories." Marketing Letters (2011).
- DeSarbo, Wayne S., A. Selin Atalay, David LeBaron, and Simon J. Blanchard. "Estimating Multiple Segment-Level Ideal Points from Context Dependent Survey Data." Journal of Consumer Research 35.June (2008): 142-153.
Articles in books
- DeSarbo, Wayne S., Simon J. Blanchard, and A. Selin Atalay. "A New Spatial Classification Methodology For Simultaneous Segmentation, Targeting, and Positioning For Marketing Research." Review of Marketing Research. Ed. Naresh K. Malhotra. : M.E. Sharpe, 2009.