Simon J. Blanchard
Title
Assistant Professor
Department
MSB Faculty
Publications
Publications
Articles in journals
- Simon J. Blanchard, and Wayne S. DeSarbo. "A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification." Psychometrika (2013).
- Simon J. Blanchard, Daniel Aloise, and Wayne S. DeSarbo. "The Heterogeneous P-Median Problem for Categorization Based Clustering." Psychometrika (2012).
- Simon J. Blanchard, Wayne S. DeSarbo, A. Selin Atalay, and Nukhet Harmancioglu. "Identifying consumer heterogeneity in unobserved categories." Marketing Letters (2011).
- DeSarbo, Wayne S., A. Selin Atalay, and Simon J. Blanchard. "A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences." Computational Statistics and Data Analysis 53.8 (2009): 3217-3230.
- DeSarbo, Wayne S., A. Selin Atalay, David LeBaron, and Simon J. Blanchard. "Estimating Multiple Segment-Level Ideal Points from Context Dependent Survey Data." Journal of Consumer Research 35.June (2008): 142-153.
Articles in books
- DeSarbo, Wayne S., Simon J. Blanchard, and A. Selin Atalay. "A New Spatial Classification Methodology For Simultaneous Segmentation, Targeting, and Positioning For Marketing Research." Review of Marketing Research. Ed. Naresh K. Malhotra. : M.E. Sharpe, 2009.