Marlene Morris Towns


Adjunct Professor - MSB Faculty


McDonough School of Business (MSB)
General profile



+1 202-687-3486


481 Hariri Building


Professor Towns is a full-time Teaching Professor of Marketing at Georgetown University's McDonough School of Business. She is also the Academic Director at the Georgetown Institute for Consumer Research. She received a bachelor’s degree from the McIntire School of Commerce, University of Virginia with concentrations in marketing and management and began her career working in Andersen Consulting’s (now Accenture) New York-Metro Change Management Practice, serving clients such as AT&T, Pepsi Co., Marsh & McLennan and Bayway Oil Refinery. Since earning her PhD in marketing from Duke University with a concentration in consumer behavior, Professor Towns has been an Assistant Professor of Marketing at Georgetown University, an Assistant Professor of Clinical Marketing at the University of Southern California’s Marshall School of Business.

Professor Morris' research has been published in the Journal of Marketing and the 6th Annual Symposium on Cross-Cultural Issues in Business proceedings. She is a member of the Association for Consumer Research, American Marketing Association, Society for Consumer Psychology and the Society for Judgment and Decision Making.


  • B. S. () Univ. of Virginia, Commerce, McIntire School of Commerce
  • Ph. D. () Duke University, Marketing, Fuqua School of Business