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Faculty Profiles

Luc R Wathieu

Title

Professor and Deputy Dean

Department

MSB Faculty
General profile

Portrait

Phone

+1 202-687-2783

Location

583 Hariri Building

Bio

Luc Wathieu is Professor of Marketing and Deputy Dean at Georgetown University's McDonough School of Business.

His research combines economics and psychology to understand consumer empowerment and the adoption of new technologies. He has addressed a variety of specific topics including habit formation, brand loyalty, pricing psychology, and privacy preferences. His work on these topics appeared in academic journals such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, and in the Harvard Business Review. He also wrote many case studies available through Harvard. He serves on the editorial board of Marketing Science, the Journal of Consumer Research, the Journal of Marketing, International Journal of Research in Marketing, and Recherche et Applications en Marketing. He is on the Board the INFORMS Society for Marketing Science.

Prior to joining Georgetown in 2010, Luc was on the permanent faculty at ESMT in Berlin for three years and at the Harvard Business School for ten years. He started his academic career at the Hong Kong University of Science and Technology. He teaches courses on Marketing Management and Strategic Marketing Research in the MBA program at the McDonough School of Business, and has taught executives worldwide in the pharmaceutical, consumer goods, and technology industries. He holds a B.A. in Economics and an M.Sc. in Economic Theory from the University of Namur (Belgium), and received his PhD in Decision Sciences from INSEAD (France).

CV

Download cv.doc

Education

  • PhD (1995) INSEAD, Management (Decision Sciences)
  • MSc (1992) INSEAD, Management (Decision Sciences)
  • MSc (1988) University of Namur (FUNDP), Economic Theory
  • License (1987) University of Namur (FUNDP), Economics
  • Candidature (1985) University of Namur (FUNDP), Economics
  • Candidature (1985) University of Namur (FUNDP), Sociology

Languages

  • French (speak, read, write)