Kurt Carlson


Director, Georgetown Institute for Consumer Research. Co-Director, McDonough School of Business Behavior Research Lab


MSB Faculty
General profile



+1 202-687-5325


535 Hariri Building


Professor Carlson is Associate Professor of Marketing at Georgetown University's McDonough School of Business where he has taught courses on Analytical Problem Solving, Consumer Behavior, and Marketing Management.

He received his BS and MS degrees from the University of Wisconsin and his PhD in Marketing from Cornell University. Prior to joining Georgetown, he was on the faculty of the Fuqua School of business at Duke University from 2001-2009.

His work examines the construction of consumer preferences and the influence of emerging preferences on information processing. Though much of his work explores consumer decision making, he also studies how voters, jurors, and managers make decisions. His research has appeared in top marketing, psychology, and management journals. He has just completed work on a new text, “Contemporary Brand Management,” with Professor Johny Johansson, which is forthcoming from Sage in January 2014.

Professor Carlson is the Director of the Georgetown Institute for Consumer Research, sponsored by KPMG and the Co-Director of the MSB Behavioral Research Laboratory. Professor Carlson is a member of American Marketing Association, the Association for Consumer Research, the Society for Consumer Psychology, and the Society for Judgment and Decision Making. He received the 2010 MSB Dean’s Distinguished Faculty Research Award and the 2012 Publication Award from the Decision Analysis Society.

He was raised in Kenosha Wisconsin, but now resides in McLean VA, with his wife (Cindy) and two children(Adam-8 and Bryn-6).


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  • Ph.D. (2001) Cornell University, Johnson Graduate School of Management
  • M.Sc. (1993) University of Wisconsin-Madison, Agricultural and Applied Economics
  • B.Sc. (1990) University of Wisconsin-Madison, Agricultural Economics