Kurt Allen Carlson


Director, Georgetown Institute for Consumer Research


MSB Faculty
General profile



+1 202-687-5325


535 Hariri Building


Professor Carlson is the Director of the Georgetown Institute for Consumer Research and Co-Director of the MSB Behavioral Research Lab. In his research, he studies how people make decisions. His published research can be found in top marketing, psychology, and management journals. He is also the co-author of “Contemporary Brand Management” (with Johny Johansson). He blogs for Psychology Today and Forbes, and maintains an active Twitter account (@ProfKurt).

Professor Carlson attended the University of Wisconsin-Madison from 1986-1993 (BS and MS degrees), and he received his PhD from Cornell University in 2001. He has been at Georgetown since 2009, where he has taught Analytical Problem Solving, Consumer Behavior, and Marketing Management. He received the 2010 MSB Dean’s Distinguished Faculty Research Award and the 2012 Publication Award from the Decision Analysis Society.

Kurt was born and raised in Kenosha, Wisconsin.


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  • Ph.D. (2001) Cornell University, Johnson Graduate School of Management
  • M.Sc. (1993) University of Wisconsin-Madison, Agricultural and Applied Economics
  • B.Sc. (1990) University of Wisconsin-Madison, Agricultural Economics