Faculty Profiles

Books

• Alan R. Andreasen, Philip Kotler. Strategic Marketing for Nonprofit Organizations (7th ed.). Upper Saddle River, NJ: Prentice-Hall, 2008.
• Alan R. Andreasen. Social Marketing in the 21st Century. Thousand Oaks, CA: Sage Publications, 2006.
• Alan Andreasen. Strategic Marketing for Nonprofit Organizations . Englewood Cliffs, NJ: Prentice-Hall, 2003.
• Alan Andreasen. Marketing Research That Won’t Break the Bank. San Francisco: Jossey-Bass, 2002.
• Alan Andreasen. Ethics in Social Marketing. Washington, D.C.: Georgetown University Press, 2001.
• Alan Andreasen. Marketing Social Change. San Francisco: Jossey-Bass, 1995.

Articles in journals

• Alan R. Andreasen, Ronald C. Goodstein, Joan W. Wilson. "Transferring Marketing Knowledge to the Nonprofit Sector ." California Management Review 47.4 (2005): 46-67.
• Alan R. Andreasen. "Marketing Scholarship, Intellectual Leadership and the Zeitgeist." Journal of Public Policy and Marketing 24.1 (2005): 133-136.
• Alan R. Andreasen, Benjamin Hertzberg. "Social Marketing and Economic Reform." Social Marketing Quarterly XI.2 (2005): 3-7.
• Alan R. Andreasen. "A Social Marketing Approach to Changing Mental Health Practices Directed at Youth and Adolescents." Health Marketing Quarterly 21.4 (2004): 51-75.
• Alan R. Andreasen. "A Social Marketing Approach to Changing Mental Health Practices Directed at Youth and Adolescents." Marketing Theory 3.3 (2004): 293-303.
• Alan R. Andreasen. "Marketing to Today’s American Consumer." Estudios Empresariales (2004): 6-9.
• Alan R. Andreasen, Michael Newton-Ward, Gerard Hastings, Francois Legarde, Robert Gould. "Positioning Social Marketing." Social Marketing Quarterly X.3-4 (2004).
• Alan Andreasen. "Marketing Social Marketing in the Social Change Marketplace." Journal of Public Policy & Marketing 21.1 (2002): 3-13.
• Alan R. Andreasen. "Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg’s Alarms." Journal of Consumer Psychology 6.2 (1997): 189-196.
• Alan R. Andreasen. "Changing Behavior: A Challenge for Reproductive Health Awareness." Advances in COntraception 13 (1997): 351-53.
• Alan R. Andreasen. "A Perspective on a Twenty-five-year-old Intellectual Field." Social Marketing Quarterly III.3-4 (1997): 3-5.
• Alan R. Andreasen. "Investing in Social Marketing." Journal of Health Communications 2 (1997): 315-16.
• Alan R. Andreasen. "From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing." Journal of Public Policy and Marketing 16.1 (1997): 129-131.
• Alan R. Andreasen. "Profits for Nonprofits: Find a Corporate Partner." Harvard Business Review 74.6 (1996): 47-59.
• Alan R. Andreasen. "Social Marketing: Its Definition and Domain." Journal of Public Policy and Marketing 13.1 (1994): 108-114.
• Alan R. Andreasen. "Revisiting the Disadvantaged: Old Lessons and New Problems." Journal of Public Policy and Marketing 12.2 (1993): 270-75.
• Alan R. Andreasen. "Getting the Most from What You Have." Sales and Marketing Management (1990): 52-58.
• Alan R. Andreasen. "Communicating by Listening." Non-profit Issues and Opportunities 1.5 (1989): 1-4.

Articles in books

• Alan R. Andreasen. "Social Marketing." Explorations of Marketing in Society . Ed. Gregory Gundlach, William Wilkie and Lauren Bloch. : Thomson South Western, 2007.
• Alan R. Andreasen. "Cross-sector Marketing Alliances: Partnerships, Sponsorships and Cause-related Marketing ." Nonprofits and Business: A New World of Innovation and Adaptation.. Ed. Joseph Cordes and Eugene Steuerle. Washington, DC: Urban Institute, 2007.
• Alan Andreasen. "Intersector Transfer of Marketing Knowledge." Handbook of Marketing and Society. Ed. P. Boom and G. Grundlach. Thousand Oaks, Calif.: Sage Publications, Ltd., 2001: 80-104
• Alan R. Andreasen, Philip Kotler. "Strategic Marketing for Nonprofit Organizations." International Encyclopedia of Business and Management (2nd Ed.). Ed. Malcolm Warner. London, UK: Thompson Learning, 2001.
• Alan R. Andreasen, Minette Drumright. "Alliances and Ethics in Social Marketing." Ethics in Social Marketing. Ed. Alan R. Andreasen. Washington, DC: Georgetown University Press, 2001.
• Alan R. Andreasen, Susan B. Kirby. "Marketing Ethics to Social Marketers: A Segmented Approach." Ethics in Social Marketing. Ed. Alan R. Andreasen. Washington, DC: Georgetown University Press, 2001.
• Alan R. Andreasen. "Intersector Transfer of Marketing Knowledge." Handbook of Marketing and Society. Ed. Paul N. Boom and Gregory T. Gundlach. Thousand Oaks, CA: Sage Publications, 2001: 80-104
• Alan R. Andreasen. "Challenges for the Science and Practice of Social Marketing." Social Marketing: Theoretical and Practical Perspectives. Ed. Marvin E. Goldberg, Martin Fishbein, and Susan Middlestadt. Mahwah, NJ: Larence Erlbaum Associates, Inc, 1997.
• Alan R. Andreasen. "Low Income Consumers." Encyclopedia of Consumer Affairs. Ed. Stephen Brobeck. Santa Barbara, CA: ABC-CLIO, 1997: 369-73
• Alan R. Andreasen. "Readiness to Change: Theoretical, Empirical, and Managerial Issues." The Consumption of Time and the Timing of Consumption: Towards a New Behavioral and Socio-Economics. Ed. Gerrit Antonides, Rik Pieters and Wil Arts. Amsterdam: The Royal Netherlands Academy of Arts and Sciences, 1992: 138-148
• Alan R. Andreasen. "Consumer Behavior Research and Social Policy." Handbook of Consumer Behavior. Ed. Thomas S. Robertson and Harold H. Kassarjian. Englewood Cliffs, NJ: Prentice-Hall, 1991: 459-506

Other

• Case: United Way International, McDonough School of Business, Georgetown University, 2005.
• entry in Dwight F. Burlingame (ed.), Philanthropy in America. Santa Barbara, CA: ABC-Clio, 2004, pp. 451-53..