Alan R Andreasen




MSB Faculty
General profile



+1 202-687-3765



Alt. email


419 Hariri Building


Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University and Executive Director of the Social Marketing Institute. He is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of seventeen books (including revisions) and numerous monographs.

He has also published over 120 articles and conference papers on a variety of topics including strategic planning, marketing decision-making, consumer behavior, marketing in nonprofit organizations, consumer satisfaction, marketing regulation, social marketing, and marketing research. He is a member of several academic and professional associations and serves on the Editorial Boards of the Journal of Consumer Research, the Journal of Consumer Policy, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is Past President of the Association for Consumer Research and Honorary Editor of the International Journal of Non Profit Marketing.

He is the winner of the 2007 Richard W. Pollay Prize for Intellectual Excellence in Research on Marketing in the Public Interest and, in 2008, received the first lifetime achievement award of the Marketing and Society Special Interest Group of the American Marketing Association. The Journal of Pubic Policy and Marketing selected him as Best Reviewer of 2008.

Dr. Andreasen is an internationally known educator and marketing consultant. He has advised, carried out research, and conducted executive seminars for a widely diversified set of nonprofit and private sector organizations and several government agencies around the world. Among the nonprofit organizations with whom he has worked are: the World Bank, American Cancer Society, AARP, the USAID, American Red Cross, United Way of America, Boys and Girls Clubs of America, National Endowment for the Arts, National Cancer Institute, Habitat for Humanity International, PBS, and public health programs in Egypt, Thailand, Colombia, Jamaica, Mexico, Indonesia and Bangladesh. He has also worked with for-profit organizations such as KitchenAid, Pepsi-Cola, and the Aspen Highlands Ski Corporation.

He is a board member of Gifts in Kind International.


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  • Ph.D. (1964) Columbia University, Marketing
  • M.S. (1959) Columbia University, Marketing
  • B.A. (1956) University of Western Ontario, Business Administration